Behavioral Health Marketing

Part 2 — From Check-In to Connection. For seniors who rarely go online, behavioral health marketing starts with primary care. Use weekly PCP calls, simple phone-based sessions, and shared care plans to bridge isolation and prevent avoidable crises.

Part 1. Behavioral health marketing for seniors must start with the truth: isolation compounds chronic illness and stigma. Maria’s story reveals the key access barriers and the early clues for smarter outreach with primary-care partners.